Welcome to the Trident!

Welcome to the “original” Trident Restaurant’s web log! This site would like your help collecting photos, stories, and memories, from employees, patrons, and anyone that frequented this unique establishment/ experience from 1966 to 1976.

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The Kingston Trio’s Trident, at 558 Bridgeway in Sausalito, uniquely reflected what was going on in the late 60’s and through the mid 70’s in the Bay Area. New York had Studio 54 San Francisco had the Trident.  David Crosby called the Trident, “Ground zero for sex, drugs, and Rock and Roll!  Robin Williams worked there as a bus boy. Janis Joplin had her own table when she came in. Clint Eastwood and Sonny Barger (head of the Hell’s Angel’s) hung out regularly at the bar together. In 1972 and 1975, after their concerts, the Rolling Stones held private parties thrown by Bill Graham. The night the Trident closed in 1976, most of the employees had taken some sort of mind altering substance ,and the “kind” was freely indulged in throughout the evening … without any incidents or trouble from the Sausalito Police who were in attendence. This is just the tip of the iceberg. There are many stories here.  All surprisingly true!

What a trip!

Have the times changed? Your thoughts, stories, photos, and memories are welcomed!

Bobby Lozhoff and the Tequila Sunrise

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Bobby Lozhoff on KTVU television January 11th, 2016 –  being interviewed for being the creator of the modern day Tequila Sunrise. Post from Jeff Burkhart aka “The Barfly” who writes for a variety of publications including National Geographic.

The Tequila sunrise legend finally gets his due A friend who works in the film business once said, “Being on a film set is just standing around watching other people standing around.” And that is exactly what I was doing.

I had been invited to the shooting of a documentary/commercial being filmed by Jose Cuervo at the legendary Trident restaurant in Sausalito. I was not there at the behest of the Cuervo people, I was there as a guest of the star of the show itself, Bobby Lozoff, former Trident bartender and the legendary inventor of the tequila sunrise. It was the first time in nearly 40 years that Lozoff had set foot back in the Trident. “I walked out of this place on Dec. 14, 1975, and I haven’t touched another bottle since,” he whispered to me. The Trident officially closed that day and Lozoff subsequently moved to Hawaii where he opened the Blue Max, a live music nightclub patterned on his incarnation of the Trident (the Trident was reopened in 2012 by Bob Freeman who also owns the Buena Vista in San Francisco).

I knew Lozoff because I had interviewed him back in 2011, first for my Barfly column in the IJ and then for a feature story I wrote for the National Geographic Assignment blog in 2012. Over the years we have kept in touch, but since he lived in Hawaii and I lived here, we had actually never met in person.
Now we stood in the bar of the rechristened Trident and swapped bartender stories while an army of film people swarmed around us. Lozoff is something of a celebrity these days. In the bar and cocktail world it is rare to actually have the inventor of a world-famous cocktail still around, or even identifiable, for that matter. Cocktails come and go, but the really famous tipples are all 75 to 100 years old. Even the Moscow mule, which is all the rage right now, traces its heritage back to the 1940s.  One of the relative newcomers is the tequila sunrise. The name was coined in the 1930s but the drink, as we know it — tequila, orange juice and grenadine — was invented in the early 1970s by Lozoff at the Trident. It’s almost like being able to ask Ian Fleming himself exactly what he meant by “shaken, not stirred.” Regardless of what you think of the drink, there is no denying its far-reaching fame. Movies and rock songs have made use of it. On a recent trip to Paris, I saw the drink on at least two cocktail menus. That kind of fame does not go unnoticed.

Jose Cuervo tequila has used the drink twice to promote its product — once in the 1970s and again recently in a television ad using the Rolling Stones’ 1972 tour as a backdrop. It was Lozoff himself who introduced Cuervo to the Stones at the Trident in 1972.  The first time around Cuervo neglected to mention Lozoff. This time around the company appears to be more than making up for it.
“We’re almost ready for you,” a pretty film assistant said, interrupting Lozoff as he pointed out the espresso bar that he helped build more than 40 years ago.
“They want me to make 10 or so fancy cocktails,” he tells me. “Why don’t you do it?” The Cuervo people want none of that. “I’m just an old hippie bartender,” he said, declining. “In my day it was, ‘You’re not ready [to order]?’ Next!” he said pointing to an invisible patron.

It might have been 40 years ago, but Lozoff is still a bartender at heart. He’ll be the first to admit that he doesn’t particularly care for grenadine; he calls it a name unfitting for a newspaper. But as any real bartender will tell you, what the customer wants is what the customer gets, and back then grenadine ruled the day. Lozoff prefers a sunrise with crème de cassis, a black currant liqueur, but he acknowledges that the drink is prettier with grenadine. He also adds that “making it with both” is optimum. The new Trident agrees, featuring that version on its menu. As for Cuervo and the Stones’ preferences, we will simply have to wait and see.

The last I saw of Lozoff, assistants were powdering his face for a close-up. Forty years later he’s finally getting his due. Better late than never.
Jeff Burkhart is the author of “20 Years Behind Bars: The Spirited Adventures of a Real Bartender” as well as an award-winning bartender at a local restaurant.

Cuervo Gold, The Rolling Stones, The Trident, and the Origin of the Tequila Sunrise

The Rolling Stones 1972 Tour is the stuff of legend — debauchery in full swing, the epitome of sex, drugs and rock ‘n’ roll. More than four decades later, Cuervo tequila pays homage to the group’s hedonistic past in a new commercial.

The spot, which you can watch above, states the band connection from the start: “In 1972, the Rolling Stones took Jose Cuervo on tour. Rock ‘n’ roll would never be the same.” The commercial unfolds aboard a plane full of musicians, groupies and hangers-on. “The tour that became legend. The drink that fueled it,” says an onscreen tag.

According to National Geographic, Mick Jagger was first introduced to the golden elixir at a party shortly before the tour. “Mick came up to the bar and asked for a margarita,” recalled Bobby Lozoff, the man behind the Tequila Sunrise. “I asked him if he had ever tried a Tequila Sunrise, he said no, I built him one and they started sucking them up. After that, they took them all across the country.” In his 2010 autobiography, Life, Keith Richards said the 1972 road show was known as “the cocaine and Tequila Sunrise tour.”

The Stones themselves don’t appear in the ad, and there seems to be more fantasy than fact playing throughout the clip. But that soundtrack has us a bit confused. As a pretty lady wanders the plane aisles handing out glasses of tequila, the Rolling Stones can be heard loud and clear. The only problem? The song playing is “Miss You,” which wasn’t released until 1978.

Artistic license, perhaps, but still a glaring mistake in the timeline. “The spot is inspired by the Stones in the ’70s, and with so much passion around this legendary band, song choice would naturally spark debate,” said a spokesperson from McCann, the company behind the ad. “As we developed the creative, we found that this iconic song best captures the spirit of that era.”

Even though Cuervo was wise to avoid reenacting any of the coke snorting, dope shooting and other less-than-family-friendly scenes from the tour, we think the commercial itself comes off a little too squeaky clean to have any real ties to the gritty surroundings of that era.

The Trident Goes Viral!

It would appear that my Tequila Sunrise interview for National Geographic Assignment with Jeff Burkhart is the basis for new series of TV ads for Jose Cuervo Tequila featuring the Rolling Stones!
The internet is all a-twitter about it. It’s on the Huffington Post , Ultimate Classic Rock. And the Wikipedia entry has been expanded extensively.
As the story goes, the Rolling Stones had a chance encounter with a Tequila Sunrise cocktail while on their 1972 U.S. tour — at San Francisco’s Trident bar to be exact — and were completely swept off their feet. They traveled around the country ordering it various bars thereafter. According to Huffington Post, Keith Richards called the tour’s unofficial name the Cocaine and Tequila Sunrise tour in his book Life.
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Sam Andrew and Janis Joplin

Sam Andrew was a dear friend, and in many ways a Trident alumni. Sam and Janis visited the Trident quite often. On February 12, 2015 Sam passed away with his wife Elise at his bedside. Thoughts and prayers go out to Elise and all those many people that loved Sam. RIP mi amigo. You will be missed! This video was shot in 2010 at the Trident. This is Sam being Sam. An amazing person, and incredible guitarist! Love you Sam!

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Woody Allen Trident Flashback

Looking Back

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A few months back David Ganapoler posted an article from the Marin Independent Journal on Facebook regarding the closing of the Trident.  The article was written by Mark Whittington, and here are some excerpts:

“SAUSALITO – The Trident was a symbol of the 70’s that had a special magic. It was happening! The Trident was a hang out for rock stars, with Mick Jagger, Janis Joplin, and Bob Dylan giving impromptu concerts.   Hollywood high brows and local hipsters rubbed elbows there with drug dealers and Hell’s Angels.  The carefully chosen waitresses turned heads.   Frank Werber opened the Trident in 1961 (the third version of the Trident officially closed in 1981.  We’re onto the fourth version presently 2014) patterning it after the jazz super clubs of the East Coast.

Werber discovered a folk group in Menlo Park, turned them into the Kingston Trio, and managed their rise to success.  The Trident was one of the groups real estate investments used to shelter the groups money.  Werber also managed to survive several controversial marijuana arrests beating all but one conviction.  The Marin Judge ruled that Werber’s use of pot for religious purposes wasn’t constitutionally protected.  The Trident’s special feeling spilled over to the employees, who had a family type relationship.”

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Marin Magazine Trident Article

9LookingBackTrident2014 They say if you can remember the 1960s and ’70s, you weren’t there. Not always. In 1974, Tiburon’s Mark Lomas worked at the Trident Restaurant in Sausalito, the erstwhile gathering place for, literally sex, drugs and rock and roll. Featuring psychedelic-colored menus, tasty organic dishes, Ramos gin fizzes, candles in bowls, Boston ferns throughout and, most notable of all, enticingly attired waitresses, the Trident reigned supreme at 558 Bridgeway between 1966 and 1976 (it’s now Horizons, a popular bayfront restaurant whose interior has barely changed over the past 34 years). And Lomas, now a Marin realtor, recalls those times surprisingly well. “Each day I came to work wondering what was going to happen next,” he says. “I started there as a dishwasher one Friday summer evening with Robin Williams training me, and shortly thereafter we were both moved up to the ever so glamorous position of busboy.”  Lomas also recalls encounters with Trident diners Pink Floyd (“Nicest guys you’d ever want to meet”) and Walter Matthau (“‘You’re standing on my foot,’ he informed me when I cleared his table”). Surprising to many, the Trident was owned and developed by that clean-cut singing group of the 1950s the Kingston Trio and their entrepreneurial manager Frank Werber. As for the Trident’s legendary waitresses, Lomas puts it this way: “They were really sexy, intelligent and very creative; they dressed and acted as they pleased and many were respected artists in their own right—they were like goddesses.” The list of Trident customers is also legendary: Janis Joplin had a favorite table; rock impresario Bill Graham hosted two post-concert parties here for the Rolling Stones; Woody Allen staged a scene from Play It Again Sam there; other regulars included David Crosby, Stephen Stills, Jerry Garcia, Phil Lesh, Groucho Marx, Clint Eastwood, Joan Baez and Tommy and Dickie Smothers. “In the late ’60s and early ’70s, it was the place to be in Northern California,” concludes Lomas. “Now, those of us who were once there gather occasionally on a website—tridentrestaurant.com.” Photo by Jiro Yoneshige

The Trident Movie

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Trident alumni Ed Gutekunst has written an amazing original Movie Treatment/ Short Story about three women coming of age in 1974 while working at the Trident. One of them is a Manager named Dagny(?), and the other two are two waitresses named Josie and Chelo.   This is a beautiful story about friendship, loyalty, and redemption.  Fiction written over real events that took place at the Trident. The summer of 1974. More about The Trident movie to follow… and perchance you’re in touch with Alexander Payne, Ron Howard, Billy Crystal,  or George Lucas we’d love to talk to them!

You also may have noticed a new look here.This site previously was birthed on a GoDaddy quick blogcast web site account.  Although I had paid up to 2018 for the site to be hosted by GoDaddy – GoDaddy decided that they were not making enough money off of their Quickblogcast accounts, and dropped them…thereby ending (sent to the grave)  all those web sites including yours truly. This is a WordPress web site.  All previous post are being rescanned (Photos/images), videos recovered, and articles copied and pasted into this new format which will take weeks? Months? Thank you for your patience here as we restart/rebuild this web site… July 15, 2014

Prior to this WordPress web site being created –  according to GoDaddy’s Statistics:  www.TridentRestaurant.com has had over 2 million views to date since it was first created in 2006.

Thanks to everyone that’s contributed here!  All the best in 2015!

Mark Danforth Lomas  MDLomas@gmail.com  805.845.2888

Deja Views…a Retrospective from Richard Lipfield

About to walk into the Trident on a Saturday evening to begin my shift… place is full…one shift ending , another beginning…..customers everywhere… rock and roll…. beautiful women…. one hour wait …sensory overload …I NEED TO FOCUS !!!!!! signing waitresses out in the cloak room..making sure everyone has shown up for their shift……adjust the music level to match the intensity of the room as it undulates…unread the log and check in with the floor manager… say hello to PIERRE….(scarey if he is not smiling )..can’t let him see my fear ………no room for mistakes….. any drunks roaming the room ?…coke heads…heroine ?…hells angels ??,…..anyone harassing the girls…. where is Ron Mxcannon.. hope he is not here to add craziness to the situation….here comes FRANK AND DIANE…need to welcome them… I know frank will notice the one thing in the room that is out of place,and he will definitely tell me about it !…. PRESSURE but that is what it takes to makes the TRIDENT what it is..one of the most exciting, fun, dynamic restaurants in the world… everyone of us is proud to be part of the event ….working harder than we have ever worked in our lives !!!smiling..buzzed..stoned…most of us keeping our balance..someone usually losing it…..I’m manager, counselor, friend and mentor…..is that a plain clothes policeman in the corner ?….the local police get us…they know!! but they, like the girls appreciate the smiles they get.. they give us space…..the room is calming down.. need to put softer music on to calm the tribe… I get to eat now….o.k. here we go… a full night of spontaneous interactions as the clientele enter our room.. in whatever condition they are in.. and with whatever attitude the choose….keep it flowing.. watch every detail as we interact and present our magic food… time to go into the office and put on the fan and smoke a joint….there that’s better.. now I fell more harmonious with the event.. oh oh..BOBBY wants me to 86 a drunk from the bar..stay neutral, be firm…DONE….need a lift.. alittle coke will help.. there now I AM ON TOP OF IT AGAIN…only a few hours to go… time for my first drink…TEQUILA SUNRISE…..relaxed but staying alert…..can never let it down.. things can happen fast… oh no… did that lady just throw the ashtray at her date ??? calm them down or walk them out…..room is starting to empty out…good…..start sending some of the staff home…the clean up crew is beginning to show up for their all night shift… here comes MILTON AND PATRICK..close the doors.. put the money away…..now the big lights come on and they destroy the illusion .. food everywhere, dirty tables, dirty floors, kitchen needs to be deconstructed and cleaned… by morning the guys have brought it back to perfection for the next shift… and here we go again… I DID THIS FOR TEN YEARS WITH THE HELP OF THE MOST DYNAMIC, CREATIVE PEOPLE ON THE PLANET !!!!! LOVE TO YOU ALL….. RICHARD  Email Richard at: RLipfield@aol.com

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Josie

A little story of my “Trident days!
Ahhh “The Trident”, my very first job, ever!  I met so many cool people, celebrities (Rod Stewart, who whistle to get my attention and got my reply as his friends were flabbergasted), the Stones whom I partied with at the Mark Hopkins, Bill Wyman, who had a thing for me and sent his limo to pick me up at 3 am to hang with him at the Record Plant (his woman at the time who threatened me for being with him),  and oh so many other interesting men I met!.
I worked with some of the most amazing women I have ever known! I am forever grateful of having been there at that special time. Shout out to my girls, Mimi (RIP), Patsy , Monique, Katie, Jan, Noreen, Leigh, Kathleen, Marsha, Donna, Poppy, Cassandra, Stevie, Bonnie, Sharlee, Herta (my partner in Boob Flashing the Ferry first thing in the morning!). Remembering how we all trailed to the ladies room when someone gave us a stash!  A special thank you to the man who came every day I worked and gave me a $100 bill folded and full! (you know who you are). These women somehow are part of my life!
Bobby the bartender who was always pissed at me cuz I didn’t know how to order the drinks, he once told me it was a good thing I was so cute, because i sucked as a waitress…bahahaha.  The kitchen guys whom I always flashed (for my orders) , just to make them smile, Pierre (RIP) who loved my boobs! I could have anything I wanted in that kitchen, I loved my job! Lou the sweetest and most compassionate man I ever met, his family, also form part of my entourage of dear people close to my heart growing as a woman.
I learned and mentally grew at that restaurant. I will forever be thankful to have been one of the Trident Girls, even though I was told many times that I wouldn’t be hired because of this!  I tell the tales to my kids, (sans some details) of how I was such an outrageous waitress, what a great time we had! These memories will forever live in my heart!
Thank you Mark for giving me the chance to connect with some of the girls and
 re live some of that wonderful ride that was “The Trident”
Josie
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Trident Babes recently submitted  left to right:  Monique, Mimi, Josie and Patsy …looking good! And Josie back in the day!