It would appear that my Tequila Sunrise interview for National Geographic Assignment with Jeff Burkhart is the basis for new series of TV ads for Jose Cuervo Tequila featuring the Rolling Stones!
The internet is all a-twitter about it. It’s on the Huffington Post , Ultimate Classic Rock. And the Wikipedia entry has been expanded extensively.
As the story goes, the Rolling Stones had a chance encounter with a Tequila Sunrise cocktail while on their 1972 U.S. tour — at San Francisco’s Trident bar to be exact — and were completely swept off their feet. They traveled around the country ordering it various bars thereafter. According to Huffington Post, Keith Richards called the tour’s unofficial name the Cocaine and Tequila Sunrise tour in his book Life.